SANITARIUM PB

LAUNCH VIDEO

ART DIRECTOR / CONCEPT

Armed with a humble budget and three weeks to a booked national advertising launch, a Citadel creative team gave Sanitarium 3 alternative ideas as completed storyboards, made over a weekend. 

With an instant approval on creative direction. Citadel marshalled all production resources from beginning to end, same day.Sanitarium regard PB as one of their more successful recent food introductions, and have since extended the Citadel- created Pb social media content to pay and free TV.