HP SPROCKET

GLOBAL VIDEO

ART DIRECTION / CONCEPT

Hewlett Packard recently released a small pocket photo printer called Sprocket. Working from San Diego and New York, they needed to create mass appeal among 20-somethings of all cultures, to run in 20 countries. 

We gave them the universe (well, the world anyway) with a big idea plus a very economical two day shoot. Various parts of Sydney became many countries around the globe. It concluded with editing 141 different social variants, and licensing each variant with its own original music. A big job for a small, but nimble bunch of assorted creative talents.